Email Marketing with MailChimp

In a recent survey, 59% of business-to-business marketers say email is the most effective channel for generating revenue. Email marketing is an affordable, simple and measurable form of commercial marketing to a group of people. In today’s digital society, email has become the best way to connect with a direct audience.

While there are many email marketing tools available, MailChimp is one of the leaders of email marketing. Their browser-based software is simple, user-friendly, and effective. MailChimp provides a wealth of tools that allow you to create powerful email messages following best practices within the industry.

Most popular marketing tools provide data analysis tools so that you can view campaign reports and fine tune your email marketing towards efforts that are actually working. We use MailChimp in the class as an example platform, but this class can apply to any email marketing software.

Email marketing for business has become a strong need for most business owners and our classes are here to help you get started.

Target Student: This class is designed for people who are interested in understanding how to use email marketing to expand their business.

Performance-Based Objectives
Upon successful completion of Email Marketing, students will be able to:

• Understand the terminology of email marketing (within MailChimp and beyond)
• Create and import an email list
• Design an email campaign template
• Add content to a real email campaign
• Measure a campaign for success
• Manage subscriber lists
• Create groups and segments

Class Includes

• Professional Reference Packet
• Free access to CoWorking space on class days
• One month of technical support
• One year for a free re-take (for attended students of public classes only)
• Certificate of Completion